Most often the KEI (Keyword Effectiveness Index) is used as the primary criteria when choosing keywords for a new page or new site.  This isn't the ideal approach if you want to identify the highest converting keywords.  In this article I will explore new tools from Microsoft that can work in conjunction with KEI to identify the very best keywords for your web site.

Here's a technique you may try if you're ready to give up on trying to get search engine traffic through traditional SEO methods.

Blog "automation" simply means that instead of authoring your own blog articles you download content from other sites at set intervals by installing a scraping tool.  In essence, then, your blog continually adds content without any intervention.  It's quite easy to amass an incredible number of articles this way in a very short period of time.

Here you will find great tools that will assist you with your search engine optimization (SEO) efforts. 

AddThis

AddThis is a widget that places two buttons on your website.  One button lets users subscribe to your RSS feed using a multitude of news readers.  The other button lets users add your web pages to their own social bookmarking service. 

Alexa

Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. 

Google Webmaster Tools are a fantastic set of free tools from Google that puts an end to the Google links guessing game.

Alexa, simply put, is a top list or ranking of the entire web; at least that is their core competency.  Alexa tracks and collects data from its vast number of Alexa toolbar users as they surf the web.  Alexa then statistically ranks every single site from 1 to however many sites are in their database (millions).  The number one site is the one that gets the most hits, currently Yahoo, followed by number 2, Google, and so on. Think of Alexa as the Neilson television ratings, only for the internet.

Ok great, so how is Alexa useful for optimizing your site?  While you can't use Alexa  to generate traffic, you can use it to keep an eye on where you rank and where your competitors and potential and existing partners rank.  Useful features of Alexa statistics include: