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Posted by Aaron Wheeler

 In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold. (I mean that in the best possible way ;-p)

Posted by randfish

It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah.

If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let's walk through it together, shall we?

Big Improvements to PRO Membership

It's a good day to be PRO; we've just released:

Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I’m going to speed through the 2nd half of the 1st day at the SEOmoz Pro Training Race Track. Recall that 9 speakers raced through topics covering clicks to conversions.The following are highlights of the end of the race for Day 1.  

Presentation Off

Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Posted by Suzzicks

So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.

All One Index Soon?

Why does this happen?

Posted by Tom_C

We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained...... :-)

Which Are My Top Folders

The top pages function of OSE is one of the most useful features ever. Ever since I saw the first incarnation in labs I've been a heavy user of this tool but Rich Baxter has taken things one step further yet again and given us a way to see the top linked to folders on a site. Here are the most linked to sub-folders and pages on www.google.com:

Posted by randfish

Today I'm happy to announce that we've just updated Linkscape's web index (which also powers Open Site Explorer and the metrics via the mozBar) with fresh link data. You should see some bright shiny links we've found from late July to early August in this index (e.g. our own Beginner's Guide now has lots of interesting link information). We also have some cool updates to the API, new partnerships and more, all covered below.

Posted by Danny Dover

 In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement.

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product - search. This is all in addition to everything the company is doing in social media, mobile, gaming, advertising and everything else (which all may have their own separate impacts on search).

Have you noticed recent changes in your ranking? Tell us about it.

Algorithm Change

Posted by Dr. Pete

Google's recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand can completely dominate the top 10 with a single website. Let's look at the case many people have been citing – a search for "apple". Here's a summary of what that results page looks like today: