It allows you to better understand things, search for better information and make better decisions about where you want to shop or eat. This shift in focus, from gathering information to processing and applying it, means that search is more than just useful, it's transformative. The consumer experience is gradually playing a more important role in the search. Users seek to solve problems, perform tasks and “do things”.
Search engines essentially act as filters for the vast amount of information available on the Internet. They allow users to quickly and easily find information that is of genuine interest or value, without the need to go through numerous irrelevant web pages. There's a lot to filter out: three years ago, in 2004, the number of pages in Google's index surpassed the number of people on the planet and reached a staggering figure of more than 8 billion. With so much content available, the Internet would be virtually unfeasible without search engines, and Internet users would drown in a sea of irrelevant information and strident marketing messages.
In a problem-solving case study, users would feel that they have much more control when searching instead of calling. The search is no longer limited to keywords, but has evolved to provide the right content to the right user at the right time in their journey to help them accomplish their task. If the search could lead users to the corresponding self-service content and resolve problems, the entire experience would have been much more immediate and less frustrating. Global search engines, such as Google, tend to reward research-oriented sites, so pages need to strike a balance between sales-oriented and research-oriented terms.
Although you can use a regular search engine to find what you're looking for, some people find it more efficient to use a search engine aimed directly at buying products. Some search tools understand natural language and try to automatically find as many words as possible, but they don't necessarily have a useful relationship with each other. What this means is that search engines provide users with the information they are looking for, and not necessarily the information that marketers want them to see. It's a game of give and take, all in an attempt to create something that works for search engines and users.
. Therefore, having a good search helps reduce frustrations in your users' troubleshooting experience. Users can now search from a variety of devices, including watches, smart glasses, Bluetooth speaker assistants and even kitchen appliances. For search marketers, it's all about helping the user on their journey (and, ideally, influencing them a bit along the way).
It's just an elegant way of referring to a user's path from the start of their task to its completion, and most of these trips begin with a search. Search engines are naturally attracted to research-oriented sites and generally consider them more relevant than shopping-oriented sites, which is why, often, the highest list for an average query is a Wikipedia page. Search engines use complex algorithms to evaluate websites and web pages and assign them a ranking for relevant search phrases. .