SEO is still alive and well. It's as relevant today as it ever was. In any case, it may be even more important. Today, 53% of all website traffic comes from organic searches.
Although whispers are generally false, they contain real grains. Although SEO hasn't died out, over the years, some elements of it have died or become something completely new. As a result, outdated SEO tactics can now actively kill your rankings. SEO is still as strong today as it was 20 years ago.
What worked before no longer works. For the time being, as long as SEO remains effective and these claims can be verified, the future looks promising. There's a big misconception that SEO is dead, but the graph above, which shows Google Ad revenues since 2001, shows that they are consistently making more money from advertising revenue than ever before. To be successful with SEO today, you need to understand what SEO strategies work and avoid those that don't work.
Testing your existing titles and meta descriptions is a great way to improve traffic to your site without any other SEO methods. If you keep up to date with the latest Google changes and adapt, you'll have the opportunity to continuously improve your SEO while your competitors retire. Website search engines like Google are getting smarter, making it difficult to achieve the best search results through terrible search engine optimization (SEO) strategies. If you can do all of this right, you might see an increase in your content ranking and you probably won't say that SEO isn't dead anymore.
Understanding website structure, keyword density, and ever-changing search engine algorithms are essential to the success of SEO campaigns. Another reason why people might have been wondering if SEO has died over the past few years is because they can't get backlinks like before. If your link building efforts haven't been natural and useful, don't complain that SEO is dead. Yes, SEO has changed dramatically in recent years and nowadays it has become almost impossible to play with search engines and manipulate their results.
Considering all of this, there seems to be a positive correlation between Google improving the way it ranks good websites and people wondering if SEO is dead. SEO will continue to exist for a long time because social networks and search engines are very likely to merge. SEO is now considered a long-term investment for businesses, and the results show up gradually over time. If you ever need help getting your Houston business to the top of Google, look no further and book a call with BizCaboom, an SEO company from Houston, so you can receive more calls.
Google has gradually switched to a user-first model over the past decade, leaving all those fraudulent SEO practices of the past where they belong.